Is there a lemmy community, for example, where people discuss shopping strategies which minimize the risk of the purchase decision being influenced by Brand Image or Flashy Packaging? Or similar topics. Maybe what product categories have cheapest products that are bad, so you can’t apply an objective criterion while making the purchase decision, and are more vulnerable to advertising. Maybe how shopping background music is evil because it takes up mental capacity. (I’m feeling slightly autistic right now, science at least shows music makes you buy more, the rest is just my guess.) You know, that kind of thing.

Questions I would ask people interested in this (feel free to answer them anyways): Do you think making a list of every company that has ever advertised to you so that you can hold it up to yourself when making a purchase decision and only buy from their competitors, makes sense and would be worth your time? Do you love shopping lists because they make you think of the generic product beforehand, and then let you objectively decide based on price which one to buy? Do you agree with the sentiment that, like an AI in a Robert Miles video / Sci-Fi Movie resisting being turned off, I should want to resist something that will change my opinion or state of mind? Do you get a negative gut reaction whenever you see that people are studying advertising, which means most of their job is making this manipulation more efficient? Would these hetorical questions make good advertising for the hypothetical Advertising Hate Club?

  • UnpluggedFridge@lemmy.world
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    8 months ago

    Avoiding advertising is the best way to avoid influence, but remember that pretty much everyone wants you to change your mind ina way that benefits them. Avoiding influence altogether is impossible, and that influence is necessary to stay informed and make good life choices.

    My advice is twofold. First, learn the logical fallacies and how to identify them. Second, account for uncertainty in your decisions. The most practical application of this second point is to favor decisions that leave you with more options in the future. This uncertainty should include you. Account for the possibility that your goals and views may change in the future, because they will.

    • multifariace@lemmy.world
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      8 months ago

      Advertising goes way beyond fallacies. Companies are always finding ways to manipulate you. I could spend a year walking through a supermarket identifying manipulations. An easy one to understand is the ingredients of jam. If fruit is the first ingredient in your jam, then it must make it healthier, right? Take a look at the next three ingredients. Instead of using one sweetening agent, they use at least three so each one has a lower amount than the fruit ingredient.

      New recipe! New size! Classic recipe! 20% more!

      Don’t let them tell you what you want and need. Marketers and advertisers will only lie to you.